Reputation Management

Reputation Management is a marketing catch phrase that gets peoples' attention as negative news stories can float around the internet and rank in the top of the search engine results for years. By applying Reputation Management to your SEO campaign you can protect your name and services, even being proactive and eliminating the potential risks that often occur.

As is often the case, not understanding something could lead us to being taken advantage of by dishonest marketing ploys. Many Reputation Management marketers will promise anything to make a sale. Reputation Management in reality often sounds better than the actual results. We can fight negative press, but getting rid of an inaccurate or slanderous comment can be next to impossible. To do so you, the person being slandered, has to convince the author of the comment or the site hosting the comment to remove it. Yeah, not real likely to happen.

By applying SEO tactics, what we can do is fight to out position the search result linking to the bad comment or article so that it appears below positive comments. By driving the link down people will be less likely to see what they need not read.

To illustrate the battle you can be up against, we had a client a few years ago face the worst case of negative comment; he lost his URL (which was his personal name) to a porn company. The registration service that he used sold the domain name to the highest bidder instead of letting him keep it. This happen more than you might think as Registration Services that host a website can see when a site is receiving significant hits as a good SEO campaign will deliver. The Registration service in this case did not allow their client to renew the domain and instead sold the URL to the highest bidder based on potential hits. He tried legal means to get the URL back, but nothing worked. It was a sad battle. Seriously, how could that legally be allowed to happen? Very sad.

If you find negative press online for you or your services please contact us. The best option is to be proactive by applying SEO services and thus minimizing the affect that bad press can have. Remember that SEO is not a quick tool to see results for; it could take years to minimize negative online press. The sooner you start an SEO campaign the less likely you will be affected by negative online press.