Optimize My Web Site Dictionary

Natural Language Processing - Algorithms which attempt to understand the true intent of a search query rather than just matching results to keywords.

Navigation - Scheme to help website users understand where they are, where they have been, and how that relates to the rest of your website.

It is best to use regular HTML navigation rather than coding your navigation in JavaScript, Flash, or some other type of navigation which search engines may not be able to easily index.

Navigational Query - a query that normally has only one satisfactory result. For example, the user types in the name of a company, such as United Airlines and expects to be taken to the homepage of that company.

In general, the search engines frown upon mirror sites and do not hesitate to assess duplicate content penalties when they feel they are warranted.

Netscape - Originally a company that created a popular web browser by the same name, Netscape is now a social news site similar to Digg.com.

See also: Netscape.com.

Niche - A topic or subject which a website is focused on.

Search is a broad field, but as you drill down each niche consists of many smaller niches. An example of drilling down to a niche market

Generally it is easier to compete in small, new, or underdeveloped niches than trying to dominate large verticals. As your brand and authority grow you can go after bigger markets.

Nofollow - Attribute used to prevent a link from passing link authority.Commonly used on sites with user generated content, like in blog comments.

The code to use nofollow on a link appears like <a href="http://wwwseobook.com.com" rel="nofollow">anchor text </a>

Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page. This code would look like this

<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">

Google's Matt Cutts also pushes webmasters to use nofollow on any paid links, but since Google is the world's largest link broker, their advice on how other people should buy or sell links should be taken with a grain of salt. Please note that it is generally not advised to practice link hoarding as that may look quite unnatural. Outbound links may also boost your relevancy scores in some search engines.

Not Relevant - This result is generally not helpful to the user but is still connected in some way, however remotely, with the query.