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Friday, 27 July 2007
Optimize My Web Site Dictionary Safari - A measure of how frequently a keyword appears amongst a collection of documents. Safari (web browser) - is a web browser developed by Apple Inc., and is available as part of Mac OS X. It was included as the default browser in Mac OS X v10.3 (Panther) and is the only browser bundled with Mac OS X v10.4 (Tiger) and the forthcoming iPhone mobile device. Salton, Gerard - Scientist who pioneered the information retrieval field. See A Theory of Indexing - 1975 book by Gerard Salton. Scumware - Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does. Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write titles and be SEO friendly: Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site. Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles. See also: Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? Copyblogger: Magnetic Headlines Search Engine - A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results. Search Engine Friendly - A web page that has been designed and optimized for high search engine rankings. A search engine friendly page also makes it easy for search engines to follow the links on the page. Search Engine Optimization (SEO) - The process of optimizing a web page for high search engine rankings for a particular search term or set of search terms. Search Engine Results Pages (SERPS) - The ranked listing of web pages that are returned for a specific search query. Search History - Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what a document is about and how much they trust a domain based on aggregate usage data. Many brand related search queries is a strong signal of quality. Search Marketing - Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion. Search Query - The keyword, keyphrase, or list of words that you type into a search engine to find web pages on a topic that you're interested in. Search Term - A list of keywords or a keyphrase that a user types into a search engine to find a list of web pages related to topic that he/she is interested in. SEO - See Search Engine Optimization. SEO Copywriting - Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write titles and be SEO friendly: Write literal titles that are well aligned with things people search for. This works well if you need backfill content for your site or already have an amazingly authoritative site. Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages and site will rank for many relevant queries even if the keywords are not in the page titles. See also: Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO? Copyblogger: Magnetic Headlines SEP - See Search Engine Positioning - See Search Engine Optimization. SERPs - see: Search Engine Results Pages Server - A computer that hosts web pages and delivers them to a user's internet browser when requested. A dedicated server hosts one website only. A shared server hosts multiple websites. Dedicated servers deliver web pages faster and provide more capacity and features than shared servers, but they're also considerably more expensive to use. Server Logs - Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not all hosts provide server logs. SERPS - See Search Engine Results Pages Singular Value Decomposition - The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents. Important steps: Stemming: taking in account for various forms of a word on a page Local Weighting: increasing the relevance of a given document based on the frequency a term appears in the document Global Weighting: increasing the relevance of terms which appear in a small number of pages as they are more likely to be on topic than words that appear in most all documents. Normalization: penalizing long copy and rewarding short copy to allow them fair distribution in results. a good way of looking at this is like standardizing things to a scale of 100. Multi dimensional scaling - is more efficient than singular value decomposition because it requires exceptionally less computation. When combined with other ranking factors only a rough approximation of relevance is necessary. Siphoning - Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting. Site Map - Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find all applicable web pages. On large websites it does not make sense to list every page on the site map, just the most important pages. Site maps can be used to help redistribute internal link authority toward important pages or sections, or sections of your site that are seasonally important. Site maps can use slightly different or more descriptive anchor text than other portions of your site to help search engines understand what your pages are about. Site maps should be created such that they are useful to humans, not just search engines. Slashdot - Central editorially driven community news site focusing on technology and nerd related topics created by Rob Malda. See Slashdot.org Snippit - see: Description Social Media - Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites. See also: Del.icio.us - social bookmarking program Digg - social news site Spam - When speaking of search engines, spam is loosely defined as any technique used to give your web page(s) an unfair ranking advantage over other pages. Spam - Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine what marketing techniques are acceptable at any given time. Typically search engines try hard not to flag false positives as spam, so most algorithms are quite lenient, as long as you do not build lots of low quality links, host large quantities of duplicate content, or perform other actions that are considered widely outside of relevancy guidelines. If your site is banned from a search engine you may request reinclusion after fixing the problem. See also: Google Webmaster Guidelines Microsoft Live Search: Guidelines for successful indexing Yahoo! Search Content Quality Guidelines BMW Spamming - Matt Cutts posted about BMW using search spam. Due to their brand strength BMW was reincluded in Google quickly. Spamming - The act of creating and distributing spam. Spider - Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot searches for plagiarism. Spiders should obey the robots.txt protocol. See Crawler. Splash Page - Feature rich or elegantly designed beautiful web page which typically offers poor usability and does not offer search engines much content to index. Make sure your home page has relevant content on it if possible. Splog - Spam blog, typically consisting of stolen or automated low quality content. Spyware - Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads. See also: Ad Aware - spyware removal software Stop Badware - site about fighting spyware and other adverse sleazy software programs Squidoo - Topical lens site created by Seth Godin. See also: Squidoo.com SSI (Server Side Includes) - are a way to call portions of a page in from another page. SSI makes it easier to update websites. To use a server side include you have to follow one of the conditions: end file names in a .shtml or .shtm extension use PHP or some other language which makes it easy to include files via that programming language change your .htaccess file to make .html or .htm files be processed as though they were .shtml files. The code to create a server side include looks like this: <!--#include virtual="/includes/filename.html" --> Static Content - Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming languages Many static sites do well, but the reasons fresh content works great for SEO are: If you keep building content every day you eventually build a huge archive of content By frequently updating your content you keep building mindshare, brand equity, and give people fresh content worth linking at Static IP Address - An IP address that is permanently assigned to a computer. The IP address doesn't change with each connection to the internet. See also Dynamic IP Address. Stemming - Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search results due to the extreme diversity of word used in, and their application in the English language. Stop Words - Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant search results. It is both fine and natural to use stop words in your page content. The reason stop words are ignored when people search is that the words are so common that they offer little to no discrimination value. Submitting Your URLs - This is the process of telling a search engine or directory about your web pages. The URLs that you submit are placed into a queue for later crawling or human review. If you have backlinks pointing to your web pages, there is usually no need to submit your URLs to the search engines because their crawlers will find the pages on their own and index them. You do need to submit your URLs to directories however because they sometimes use humans instead of robots to visit the sites that you submit and evaluate them. Sullivan, Danny - Founder and lead editor of SearchEngineWatch.com, the most authoritative website covering search. See also: Daggle - Danny's personal blog SearchEngineWatch: About Danny Sullivan Submission - The act of making information systems and related websites aware of your website. In most cases you no longer need to submit your website to large scale search engines, they follow links and index content. The best way to submit your site is to get others to link to it. Some topical or vertical search systems will require submission, but you should not need to submit your site to large scale search engine. See also: Google Groups - a popular Usenet archive interface.
Last Updated ( Friday, 27 July 2007 )

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