Optimize My Web Site Dictionary

Tagging, tags - see Bookmarks

Title Tag - This HTML tag is used to display a short text description of an image when you hover your mouse over it. NOTE: Microsoft Internet Explorer will improperly display the ALT Tag if the Title Tag is missing.

Example:

<img src=images/logo.gif title=Text goes here>

Title Meta Tag - This HTML tag is used to provide web browsers and search engines with an official title for the page currently being displayed. Using a couple of keywords in your title tag can help boost the page's search engine ranking for those keywords.

Example:

<META NAME=TITLE CONTENT=Page title goes here>

Top-10 Ranking - A web page that is listed in the first 10 search results for a search query. Top-10 in Google also means on the first page using the standard search criteria

Traffic - A website's average rate of traffic flow within a given time period. It can be measured in a couple ways, including unique visitors and total page views. Don't confuse hits with unique visitors and page views. The term hits is virtually useless when evaluating website traffic statistics.

Transactional query -a query where the user expects to conduct a transaction, such as download a free product or purchase a product.

Taxonomy - Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

Technorati - Blog search engine which tracks popular stories and link relationships. See Technorati.com

Teoma - Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.

Telnet - Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Term Frequency - A measure of how frequently a keyword appears amongst a collection of documents.

Term Vector Database - A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents to a search query based on vector length and angle.

See also:

Text Link Ads - Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some other ad formats which are typically less relevant and more annoying. However, search engines primarily want to count editorial links as votes, so links that are grouped together with other paid links (especially if those links are to off topic commercial sites) may be less likely to carry weight in search engines.

Thesaurus - Synonym directory search engines use to help increase return relevancy.

Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Title - The title element is used to describe the contents of a document.

The title is one of the most important aspects to doing SEO on a web page. Each page title should be:

Page titles appear in search results as the links searchers click on. In addition many people link to documents using the official document title as the link anchor text. Thus, by using a descriptive page title you are likely to gain descriptive anchor text and are more likely to have your listing clicked on.

On some occasions it also makes sense to use a title which is not literally descriptive, but is easily associated with human emotions or a controversy such that your idea will spread further and many more people will point quality editorial links at your document.

There are two main ways to write titles and be SEO friendly:

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Toolbar - Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These toolbars also help search engines track usage data.

Topic-Sensitive PageRank - Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores.

See also:

Trackback - Automated notification that another website mentioned your site which is baked into most popular blogging software programs.

Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn trackbacks off due to a low signal to noise ratio.

The Tragedy of the Commons - Story about how in order to protect the commons some people will have to give up some rights or care more for the commons. In marketing attention is the commons, and Google largely won distribution because they found ways to make marketing less annoying. See:The Tragedy of the Commons

TrustRank - Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions.

See TrustRank algorithm - my review of the TrustRank research paper.

Typepad - Hosted blogging platform provided by SixApart, who also makes Movable Type.

It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as though it is on its own domain. If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website's link equity and age related trust if you have built years of link equity into a subdomain on someone else's website.

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