Different search engines use different algorithms to determine which sites in their database are the most relevant to the user’s request

The search engines keep changing their methods, and you have to keep up with the latest information and revise your work accordingly. We make page modifications of the HTML code or layout to comply with their revisions

Search engines like to see change each month to the text they spider. We make sure this is done

Ranking results change week to week due to competition, so maintaining a top ranking requires constant keyword monitoring and rework (bruceclay.com)

We monitor your traffic from month to month as this will enable us to expand and refine your keyword phrase list as need be

New directories and search engines come into existence. We make sure you are in the ones you need to be in

Your site’s competition is always growing. New sites are continually being developed and optimized. It takes vigilance to maintain top positioning. We modify pages to keep website content fresh, and submit these pages to the search engines. This is an important part of our monthly search engine optimization services

Search engines continually re-index, even unintentionally dropping sites and developing new content inclusion programs. We stay on top of changing trends and work to keep your position

To leverage the search positioning efforts the ultimate goal should be to create residual traffic. A website can achieve this by investing in long term search engine positioning, maintaining consistent link popularity enhancement, and creating fresh and relevant content

Monthly reports are needed so you can obtain statistics of your traffic, including the number of visitors and which search engines your site is in so problem areas can be targeted and adjustments made