Google AdWords and Newspapers

I remember this as an April Fools joke, and then it becomes fact; Google has opened up its Print Ads program to all AdWords customers, giving them the ability to purchase ads in well over 200 U.S. based newspapers.

Advertisers will access the program through their AdWords account, and have similar options, with the ability to target specific newspapers, sections of the newspapers, and days of the week when the ads will appear.

Google is hoping that online advertisers will use offline advertising as a way to lend legitimacy to their online businesses while increasing ad response rates. "Newspaper is really an excellent way to validate a business that may have been built online," Spencer Spinnell, head of sales strategy for Google print advertising, told ClickZ.

The program is also targeting smaller advertisers who may not have had the time or know-how to set up a national newspaper ad campaign.

Google, which is often at odds with newspaper publishers who do not like Google News taking their content as their own, has gone out of its way to make the program publisher-friendly, giving them control and setting the program up so that existing advertisers don't have an incentive to bypass the newspapers' ad sales teams to go through Google.

Comments

Add New Search

Write comment
Name:
Email:	do not notifynotify
Title:
UBBCode:	-color-aquablackbluefuchsiagraygreenlimemaroonnavyolivepurpleredsilvertealwhiteyellow -size-tinysmallmediumlargehuge
	Please input the anti-spam code that you can read in the image.

Powered by !JoomlaComment 3.26

3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."