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Sabotaging Your Competitor's Website Rankings |
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Written by Administrator
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Monday, 10 September 2007 |
Sabotaging Your Competitor's Website Rankings  Good Search Engine Positioning can help you to get customers. If your website has high positioning on any search engine for a good keyword then your website will get a lot of attention.
Your competitors also know this and some of them might not use ethical business practices. There are some things that your competitors might do to sabotage your search engine rankings... and some things that you can do in return. I in no way endorse or encourage this type of action as it can only create a war that no one wants have. These tactics should be known however to minimize damage to your own site. Being able to recognize a ranking issue can go a long way in neutralizing bigger positioning issues later. Using Spam All major search engines use links to calculate the ranking of web pages. It's not only the number of links that counts but also the quality. You might add your competitor's website to several spam linking schemes to hurt their site. In addition, you might use their website URL for spamming in online forums, social network sites and blog comments. Although it is not them who is spamming the website, it will be hard to prove that they are innocent and social network sites might ban their website; which will have a negative effect on the link structure of their site. Inform the Search Engines of Black Hat Methods Did your competitor puchace links on other websites to improve their search engine rankings? Google recently reworded their webmasters SEO instructions to maybe allow some personally initiated back linking, but them is still frowned upon. If your competitor is showing up on multitudes of paid links sites you might tell Google and their rankings could drop. The same can happen if they use any unethical SEO methods on their website; hidden text, cloaking, etc. This too can be sent to Google and this will negatively affect their search engine rankings. Copyright Complaints If a search engine has been notified about a copyright infringement on a website then the search engine must remove the page from its index for 10 days. If you file a copyright complaint against your competitor then their website can be temporarily removed from the search results. Duplicate Content Search engines do not like duplicate content. If more than one web page has the same content then search engines will pick one page and drop the rest. If you create duplicates of your competitor's web pages or their entire site content then these duplicates might get better rankings than their site. Of course, this can cause legal problems for the person who duplicates the content. You cannot avoid that unethical competitors spam other sites with your name but you can avoid being banned for using spam techniques on your web pages. Only use ethical search engine optimization methods to get high rankings on Google and other major search engines. By ensuring that your site is free from spam then your competitors will not be as likely to sabatoge your website.
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Last Updated ( Monday, 10 September 2007 )
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